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Paul Ouwerkerk’s Graphic Language
Graphic Language is a Strategic Design and Branding consultancy. We brand companies, project, products and buildings. Our expertise is grounded in Corporate Branding, (story telling) Presentation Design, Book Design, Info Graphics and Web Design. Paul Ouwerkerks Artworks can be found at www.paulouwerkerk.nl. For many years we have served Architectural offices (Rem Koolhaas’ OMA, MVRDV, Claus…
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Kinetic Info
Kinetic front page for the previous GRAPHIC LANGUAGE website. 2010. You can still visit the old site HERE.
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Colour Guide for Rijksmuseum Amsterdam
Design and Concept for Colour Guide for Rijksmuseum Amsterdam. 100 masterworks turned into 12.000 colour codes, ready for application.
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schindlersalmerón Postcards
schindlersalmerón Postcards for wide distribution directing traffic to the website. From where the schindlersalmerón catalogue can be downloaded. Bewaren Bewaren
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MSc MADE
Identity for Master Track MSc MADE at AMS Amsterdam Institute for Advanced Metropolitan Solutions.. Bewaren
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Daylight in Architecture Poster
A0 Poster for exhibition ‘Daylight in Architecture’. Bewaren
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schindlersalmerón Website
A website for schindlersalmerón (CH). Part of the Postcard-Website-Katalog traffic chain. Here the lifestyle is objectified. Katalog downloads for technical specifications. www.schindlersalmeron.com Bewaren Bewaren Bewaren Bewaren
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Arena
The Arena Project covers an urban renewall in Prague’s post industrial district. The Kinetic Logo forms the basis of a dynamic branding strategy to promote the project.
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‘Treasury/Schatkamer’ Signage and Typography
Signage and typography, labeling of exhibit objects, exhibition texts for OMA designed exhibition ‘TREASURY/SCHATKAMER’ at the Nederlands Architectuurinstituut (NAi). 2011.
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Website Hootsmans.com
Website Hootsmans Architectuurbureau UX design and interface.
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Synetic Logo
Programmable Kinetic Logo for Systematica Works (Later called One Works). The logo consist of a grid of 144 bleu dots which can shrink and grow independantly and serves as a rough screen image modulator. The logo is a virtually endless generator of pixelled (dotted) images.
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AMS Corporate Identity
Logo for Amsterdam Institute for Advanced Metropolitan Solutions. The logo has 3 basic appearances, which are always either in black or white, boxed or unboxed in a series of selected coloursettings. The payoff ‘Advanced Metropolitan Solutions’ is integral part of the logo. 2013.
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Ymere Strategy Book
Every 5 years Ymere, Amsterdam’s largest Social Housing Corporation, updates it’s strategic vision document. This book portrays the current business strategy. 2016.
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RIVM tender branding
RIVM, Dutch centre for Disease Control new HQ tender branding. Winner. 2014.
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S333 Kinetic Logo
FINANCIAL TIMES / 10.05.2008 / by Edwin Heathcote “Amsterdam-based architecture practice S333 has the best logo of any I’ve ever seen in the industry. Created by Dutch graphic designer Paul Ouwerkerk, it’s a kinetic series of fractured figure eights revolving in hypnotic patterns.”
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Code of El Houma
Annotations on the code of ‘El Houma’. A1 poster for Samia Henni’s presentation at Casablanca’s 2011 African Perspectives conference.
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schindlersalmerón Katalog
SCHINDLERSAMERÓN is a furniture company operating out of Zürich, Switzerland. Since their foundation in 2006 they have operated a colour system as part of their identity branding. For their 2017 furniture catalogue we have translated this system into hand made folders with fabric beams to extend this ‘flag’ into the tangible realm. 2016.
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Solum Real Estate
Solum Real Estate visual identity. 2007.
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Mirck.eu
The new website for MIRCK Architecture is based on a minimalistic template. Opening movie provided by Mirck.
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Cité Clime Exhibition
The Climatizer. MVRDV in Musée de Science in Paris. Branding and Signage. This project is dedicated to LYDIA INGLIS REDONDO from Sevilla, who worked extensively with us on the project and sadly died in 2011 after a prolongued struggle with cancer. She is well remembered for her commitment and for being a great person. The…
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Ideal Standard
Ideal Standard. The definitive monologue of the Claus en Kaan catalogue.Designed and visually edited by Graphic Language. Published by GL’s twin sister company Prototype Editions. 2009.
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Inside Outside Petra Blaisse
Logo for Petra Blaisse’s INSIDE OUTSIDE design firm. Dating already from the late 90ies, it doesn’t seem to grow old. Almost 20 years in operation. 1997.
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BK EXPO
Branding and signage of the BK EXPO exhibition space at BK City, Faculty of Architecture and the Built Environment, TU Delft Technical University. Typeface: AMSTERDAM STENCIL ©Graphic Language. 2015.
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Build Different
Project Identity Branding for AMS. Project: Build Different. Postcard 2016.
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Educatorium Signage
In close collaboration with Cristophe Cornubert of Office for Metropolitan Architecture a signage language was developed for OMA’s Educatorium building at Utrecht’s University Campus ‘de Uithof’. 1999.