For a multifunctional building by Claus en Kaan Architecten a functionality ‘name-game’ was invented. This enabled us to devise a playfull BRANDING concept that would be materialized in an electronic façade for BRANDING and INFORMATION purposes. The 3-fold functionality of the building was stadsschouwburg (city theater), filmtheater (cinema) and parkeergarage (parking garage). Through a rotating system all 3 wordcombinations would mix into interesting ‘wrong’ combinations. Creating a visual and contextual intrigue. The electronic boards to make this function would also serve as an information system for the programming of the 3 functionalities of the building. Typography was selected and (re)designed for this purpose. The electronic board system was also applied in the wayfinding system in the interior of the building. See other entree. 2003.
Graphic Language is a Strategic Design and Branding consultancy. We brand companies, project, products and buildings. Our expertise is grounded in Corporate Branding, (story telling) Presentation Design, Book Design, Info Graphics and Web Design. Paul Ouwerkerks Artworks can be found
Kinetic front page for the previous GRAPHIC LANGUAGE website. 2010. You can still visit the old site HERE.
Design and Concept for Colour Guide for Rijksmuseum Amsterdam. 100 masterworks turned into 12.000 colour codes, ready for application.
schindlersalmerón Postcards for wide distribution directing traffic to the website. From where the schindlersalmerón catalogue can be downloaded. Bewaren Bewaren
SCHINDLERSAMERÓN is a furniture company operating out of Zürich, Switzerland. Since their foundation in 2006 they have operated a colour system as part of their identity branding. For their 2017 furniture catalogue we have translated this system into hand made
Identity for Master Track MSc MADE at AMS Amsterdam Institute for Advanced Metropolitan Solutions.. Bewaren
Logo for Leniham Plasencia. www.traduceweb.es
A0 Poster for exhibition ‘Daylight in Architecture’. Bewaren
A website for schindlersalmerón (CH). Part of the Postcard-Website-Katalog traffic chain. Here the lifestyle is objectified. Katalog downloads for technical specifications. www.schindlersalmeron.com Bewaren Bewaren Bewaren Bewaren
Corporate Identity Design for DubbeLL Buurtontwikkelaars. A playful system of logo variations. Bewaren Bewaren
Website Hootsmans Architectuurbureau UX design and interface. Bewaren Bewaren Bewaren Bewaren
The Arena Project covers an urban renewall in Prague’s post industrial district. The Kinetic Logo forms the basis of a dynamic branding strategy to promote the project.