Graphic Language designs and consults with a content driven approach. Media related technology forms the sphere of action in which we operate. Branding companies, buildings, events, sites, products and projects. Working areas include architecture, project development, retail and cultural communication. Paul Ouwerkerk has lectured on the work of Graphic Language and conducted workshops in both Europe and the United States. He is the initiator of the term Kinetic Logo and has introduced it as a new view on the position of the logo within the concept of Corporate Identity.