For a multifunctional building by Claus en Kaan Architecten a functionality ‘name-game’ was invented. This enabled us to devise a playfull BRANDING concept that would be materialized in an electronic façade for BRANDING and INFORMATION purposes. The 3-fold functionality of the building was stadsschouwburg (city theater), filmtheater (cinema) and parkeergarage (parking garage). Through a rotating system all 3 wordcombinations would mix into interesting ‘wrong’ combinations. Creating a visual and contextual intrigue. The electronic boards to make this function would also serve as an information system for the programming of the 3 functionalities of the building. Typography was selected and (re)designed for this purpose. The electronic board system was also applied in the wayfinding system in the interior of the building. See other entree. 2003.
